In the current $550B ads market, too much money goes to the hidden ad network with too little added value for businesses and customers. BitClave is using blockchain to eliminate ad service “middlemen” and create a direct connection between businesses and customers.
On the BitClave Active Search Ecosystem, customers control their identity, decide who has access to their data, and are “paid” each time businesses “use” their data to make them offers.
With BitClave, businesses have a direct relationship with customers and can offer a uniquely targeted promotion. With BitClave, an open search marketplace keeps prices fair, and elimination of intermediates brings all value to customers and businesses.
On top of this distributed activity data collection system, BitClave is introducing a token, called the BitClave Consumer Activity Token (CAT), to be used internally within the BASE ecosystem among the participating parties. CAT tokens will be used to facilitate rewards within the system for a variety of services available in BASE. The CAT-based market puts power into the hands of businesses and consumers, instead of focusing power on large advertising companies that collect and profit from customer data surreptitiously. Customers and retailers can interact directly through transparent and consumer-authorized message posts and data bundles on the public blockchain, and additional parties can contribute as service providers by creating software capabilities such as data analytics that operate over the data contributed to the blockchain.
Official Website: https://www.bitclave.com/en/